Philosophy & Design

Manly’s new gypsy brewing Manly Hops is a small batch beer project, created in the Northern Beaches of Sydney for beer lovers everywhere.

We craft limited edition brews that are perfect for right now – capturing a moment in time, bringing a slice of Manly paradise to you.

We’re globally influenced with a local spirit – founded by an Indian guy who fell in love with Sydney and made his home in Manly. In fact, Leo’s bar Sketch Manly is where this was all dreamed up – over lazy afternoons in the sunshine with friends and locals.

When creating the packaging and the wider branding, it was important to capture what makes Manly Hops unique:

“It’s beer for real people to enjoy, not just beer geeks. No frills or meaningless fluff. That’s where the ‘Bullshit-Free’ idea came from – it speaks to Leo’s personality and attitude to brewing. The black and white (well, black and silver) packaging represents his simple philosophy for life... and brewing.”

Chris Davies – Brand Designer

Manly Hops plans to release limited edition experimental brews in regular, which by nature would be here for a good time, not a long time. After all, the best things in life are here one minute and gone the next.

Let us grab you a cold one… See you at the beach!